#5 design an easy to maintain adsense strategy   – This tip is to point out one of the common mistake that most of the adsense publishers make. Majority of  adsense publishers are not that concerned on the ad maintenance strategy. They are happy as long as the ad displays on their web pages. This results in many webmasters dumping the adsense code along with inline html code which becomes a maintenance nightmare. The time and money you save on site maintenance is critical on the success of your overall project.  Remember the time and money saved is time and money gained.

No matter what programming language you use for developing your  web pages, most of those language has the concept of include files which can be used for implementing an easy to maintain common functionality for your site. If you plan your adsense code in unique include files, any future maintenance of the adsense code will become so simple, in fact in minutes  you change / rearrange your adsense across a site without touching your code content / functionality files.
 

Here are some examples
- For servers that support SSI files ( Server side includes ) plan ssi’s for your adsense code
- For CGI , PERL servers you can have CGI include file
- For windows based servers ASP servers you can have inc files
- For JSP servers you can plan JSP includes
- worst case you can plan your adsense code in js files which all servers will support

No matter what programming language you use for developing your  web pages, most of those language has the concept of include files which can be used for implementing an easy to maintain common functionality for your site. If you plan your adsense code in unique include files, any future maintenance of the adsense code will become so simple, in fact in minutes  you change / rearrange your adsense across a site without touching your code content / functionality files. Here are some examples- For servers that support files ( Server side includes ) plan ssi’s for your adsense code- For CGI , PERL servers you can have file- For windows based servers ASP servers you can have files- For JSP servers you can plan – worst case you can plan your adsense code in files which all servers will support

Here is an example of site that uses include files for adsense.
http://www.123indiaonline.com

In fact you can make the above strategy a further win win situation for search engine by planning the include file names with your top keywords. Example if you top keyword is India tourism , name you ssi file India-tourism-linkunit.ssi which search engines will like for sure.

Disclaimer:  These tips are indented to demonstrate the various methods you can try out. Some of these may not work well for your site  and layout. So it is up to you to  research and figure the tip(s) that works well for you. Also many of these tips are generic and may not be a new tip for you. But there are several website owners who just started the ABC’s of Adsense and some of the tips are targeted purely for beginners/first timers.

About Author: Bejoy Mathew, PMP is an Internet specialist with 10+ years of experience on various Internet technologies. He has successfully implemented 100+ web projects by performing various roles like web designer, programmer, web architect, web engineer, Technical Lead, Project Manager, Database Specialist, Project coordinator, offshore coordinator, SEO, Adsense implementer etc.

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